Here’s How Uber and Apple Self-driving Programme Came To An End

source: Reuters

From few years, its all about driverless cars, autonomous cars and self-driving, which are apparently same except that technology had its role differently every time.

This by-product of technology and brains were meant to create some amazing business news by some globally renowned tech-giants.

We had big names like Tesla, in the manufacturing of autonomous cars race but other tech-giants tried to test their charm in this trending creating.

But things don’t always work out the way you want.


Uber ends its driverless car programme amid car crash:

Like I said big names involved in this trending self-driving car programme, one such big name was – Uber, a ride-hailing company.

Uber began testing its first self-driving cars in Pittsburgh, Pennsylvania in 2016, gradually expanding to other places, including Arizona, San Francisco, California, and Toronto.

Testing came to stop after car crash incident, that happened in March.

A self-driving SUV of the company was involved in a fatal car-crash in Arizona, which killed one pedestrian.

This is what the investigation found later about the car accident:


Uber’s self-driving car system detected an Arizona pedestrian about six seconds before the vehicle hit the lady. But the system never took action to prevent the incident. According to the preliminary results of a National Transportation Safety Board investigation.

On Thursday, NTSB  further reported that Uber engineers had intentionally disabled the Volvo’s emergency braking system “to reduce the potential for erratic vehicle behavior” but did not program the system to alert the human operator to manually break the vehicle.

If the emergency braking system had been activated. Tt would have been triggered 1.3 seconds before the car hit the pedestrian, according to the probe.

The company is determined to test its self-driving tests in Pennsylvania this summer:

The company made it to the financial market news recently but not in a good way. As Uber announced to end its self-driving program in Arizona. Still, the ride-hailing company said it hopes to resume self-driving tests in Pennsylvania this summer.

The firm said it was committed to self-driving technology and “looked forward to returning to public roads”.

300 worker’s of the firm will lose their job:


While shutting their mega program down costs badly to the company but the saddening part isn’t restricted to the firm only.

About 300 workers for the firm’s self-driving program in Arizona will lose their jobs. More than 500 employees of its traditional taxi service in Arizona are not affected.

Uber isn’t the only company whose self-driving program witnessed a downfall.

Apple’s mega self-driving car project witnessed mega downfall:


When there’s technology, there will be Apple.

Project Titan, Apple’s internal codename for its autonomous vehicle project. It was one of the most emerging topics in the technology world.

After reviving the music industry with its iPod, Apple tried to uplift the automotive industry from 2014.

But allow me to repeat my words again, ‘But things don’t always work out the way you want.

Here’s why the mega-project didn’t work according to plan:

As highlighted in a recent piece from The New York Times. Apple initially wanted to build a single electric driverless car with a high-end interior reminiscent of a living room or lounge. The Cupertino-based company recruited a massive team of specialists from all walks of life who entertained multiple, unconventional concepts.

The report further said that Members of the car project quickly discovered. That designing and building even fundamental parts of a vehicle were challenging. Apple promptly shifted plans and sought out a manufacturing partner to build its vehicle. Before long, Apple was reportedly asking potential partners to provide common components of a vehicle like a chassis and wheels.

Neither with BMW nor with Mercedes-Benz, Apple’s partnership didn’t work out with either of the big names :

Apple’s top manufacturing partner was BMW, sources say, given its focus on high-end yet mainstream products. Negotiations with this German automaker continued for years but sadly, the deal now appears to be dead because neither Apple nor BMW wanted to relinquish control of the customer experience and relationship to the other.

Another great car manufacturing company involved in talks with Apple was Mercedez Benz. For more than a year those talks were going on but came to an end over disputes about who would control the experience and data.

Sources say that Apple is now in talks with Volkswagen, though it’s too early to say anything about Apple’s futuristic plan or partnership with the company we are looking forward to some good business news today and in future.

By Maira Feroz

A journalism student who's studying the native form of journalism but is performing it in the digital way.