“Facebook does not sell data” says The CEO Mark Zuckerberg During The Testimony

Facebook Ceo
source: nbcnews

Facebook CEO Mark Zuckerberg was called to testify before a joint hearing of the US Senate Commerce, Science and Transportation Committee and Senate Judiciary Committee on April 10, 2018.

Facebook was in hot water and was making headline news after the Cambridge Analytica Debacle or commonly known as, Facebook Data Breach Scandal. Bad situations weren’t stopping for the social media giant as it was found breaching its users’ trust. More than 50 million Facebook user’s data was legally accessed by the voter-profile company (Cambridge Analytica) in the last US elections.

It all resulted in series of lawsuits, blames and controversies for Facebook:

When the whole facebook fiasco unveiled, bad days began for the madly-used social media platform.

Mark Zuckerberg, the 33-years-old CEO of Facebook had prepared a lot for yesterday:

Even though, Mark had apologized before for thrashing his users’ trust and had accepted the blames for another apology. The CEO used the platform to address and rectify the misconception prevailing among people regarding Facebook’s Data policies.

Mark wants you to know that “Facebook doesn’t sell data”:

Like we said, Mark used the platform to address the basic misconception prevailing among Facebook users and other people after Data Breach Scandal.

During his testimony, he clarified to Senator John Cornyn that his site does not sell data.

According to Tech Crunch latest report, Mark said that:
There is a very common misconception that we sell data to advertisers, and we do not sell data to advertisers. What we allow is for advertisers to tell us who they want to reach and then we do the placement. So, if an advertiser comes to us and says, ‘Alright, I’m a ski shop and I want to sell skis to women,’ then we might have some sense because people shared skiing related content or said they were interested in that. They shared whether they’re a woman. And then we can show the ads to the right people without that data ever changing hands and going to the advertiser. That’s a very fundamental part of how our model works and something that is often misunderstood.”

By Maira Feroz

A journalism student who's studying the native form of journalism but is performing it in the digital way.