The pandemic hastened companies’ entry into the digital world as people started to focus on online shopping rather than visiting the brick-and-mortar stores of their preferred brands. With this, businesses had to follow their market and start to make their presence felt online.
With the continuous release of the covid-19 vaccine across the country, the end of the pandemic might be coming soon. Even though this might be true, it’s still important for businesses to maintain their online presence to continue serving their market.
But they should implement some digital marketing strategies to make it suitable for a world after the pandemic.
Here are some changes businesses can make with their strategy!
Going virtual means moving everything online, including all product offerings, all marketing campaigns, and all transactions. For businesses that just started making their presence felt online, they’ll have much work to do. Aside from setting up a website, businesses should also create social media accounts to drive traffic to their websites.
Businesses should also upgrade their websites to allow them to do everything online, including selling products or services, accepting online payments, creating invoices for their customers, and shipping orders.
Additionally, the business should train its staff to work on the business’s different aspects through their computers. They can even ask their staff to work from home. This will remove the need for a brick-and-mortar store, which is good for the business’s bottom line.
To ensure its staff’s efficiency, the business should invest in suitable customer relationship management (CRM) software to allow them to interact with its customers. You should also look for good enterprise resource planning (ERP) software to manage the business online.
Focus on Current Customers
Even as the business might plan to expand once the pandemic ends, it’s still important for the business to focus on its current customers. These customers can help the business through word-of-mouth marketing, which is not easy to achieve if the business doesn’t value them.
So, a business should keep its current customers and keep them happy even as it’s looking for new customers in the market. It’s much easier to keep customers who are already happy with the product or service a business offers than looking for new customers in the market.
With this, the busi9ness shouldn’t ignore its current customers. Instead, it should check on them every so often and offer them deals and promotions to keep them happy.
Offer Deals and Promotions
To keep its loyal customers, the business can offer deals and promotions specifically for them. These deals and promotions will show that the business values its continued patronage. It will also encourage these customers to recommend the business if their friends are looking for products and services it offers.
Additionally, the deals and promotions are also useful for attracting new customers. The business can opt to target certain demographics using a specific offer for them. For instance, a business can offer the best mortgage rates for its customers in specific locations. Or it can offer specific products for a particular age group.
Another good offering is a gift card similar to the ones offered by big companies. Offering gift cards allow new customers to try the products of the business. With this, the business will have the opportunity to get another customer into its fold.
Discounts and freebies are also good deals the business can offer. Similar to gift cards, it gives new customers incentives to try the products offered by the business.
Rethink the Communication Strategy
Using gift cards, discounts, and freebies can also serve as a new opening for the business’s marketing strategy. It allows the business to get the emails of new customers. It can use emails to communicate with new customers.
But instead of the usual marketing newsletter, the business can opt to focus on helping the customer understand the situation. For instance, it can provide the customer information about the vaccine distribution of the government. It can provide useful information to the customer to ease their concerns about the pandemic.
Additionally, the business can also provide the customer information about itself. It can provide information about the products and services it offers and how they can benefit the customer. Instead of simply offering deals, the business can convince the customer through the things they can get from the products and services it offers.
Digital marketing can be slightly different when the pandemic is over. So businesses need to make adjustments in their strategies to stay ahead of their competition.