Business Strategies for Insurance Companies: Ways to Gain More Clients Online


Unforeseen circumstances can happen to anyone at any time and anywhere. Some people might inevitably have a sudden, unexpected death. If not, they might get into a car collision on the road or a slip-and-fall accident on a commercial property. Some might have workplace injuries or end up with disabilities. Thanks to insurance, they can financially cover insured individuals and their beneficiaries.

In a nutshell, insurance is a contract between an individual or entity and an insurance company. As an insured person or policyholder, you are responsible for paying a premium to your insurance carrier. Should there be untoward incidents, your insurance company covers you financially. The most popular types of insurance are life, health, long-term disability, and auto insurance.

But as an insurance business or agent, you must be robust and aggressive in your marketing approach. As much as possible, reach out to as many potential clients as possible and promote your variety of insurance plans. For this reason, it’s best to do this online. That’s where the services of a reputable digital marketing company come in.

That said, here’s how to get more clients for your insurance business:

1. Create or update your website

Having a website is no longer an option in this digital era. It’s a requirement for most businesses. That’s why even brick-and-mortar stores have transitioned to click-and-mortar businesses. A business website applies to insurance companies as well. Be sure to create one or update your site regularly. When updating, always have the user experience (UX) in mind. Why? Your site is where your potential clients will check your plans or policies. It is also where they’ll communicate and transact with you.

2. Boost your online visibility through SEO

It’s one thing to have a business website. It’s another to ensure your insurance company’s online visibility. That’s where the search engine optimization (SEO) campaign comes into the picture. This process involves updating your website, creating relevant content, and building links. However, a crucial aspect of this campaign is your local SEO. Be sure to get your insurance business listed on Google My Business and other online directories. That way, local clients can easily and quickly find your insurance website online.

3. Drive traffic to your website through PPC ads

Pay-per-click (PPC) advertising has the same marketing objective as SEO – for online visibility. Specifically, this campaign aims to increase your website traffic. However, the difference is that SEO is for organic search while PPC is a paid search. It means that you must pay for all successful clicks. On the brighter side, these clicks lead potential clients to your insurance website. These can translate into many opportunities for your business.

4. Start blogging for your content strategy

When it comes to your online content marketing, it’s a good idea to start blogging for your insurance company. You can consistently produce content pieces about insurance and regularly publish them on your blog. Not only will these help with your on-page SEO (creating content with keyword integration), but they will also boost your client engagement. Ultimately, this makes sense, as content is king in the digital world.

5. Send promotional emails to clients

Emails have long been beneficial in the world of business. Not only do employees use them for regular communication, but business owners and digital marketers also utilize them for promotion. That’s where email marketing comes in. As an insurance agent, send promotional emails about your insurance to old and new clients. Who knows? Some individuals or business entities might be interested in your insurance plans or policies.

6. Stay active on social media

Social media cannot get ignored as far as online marketing is concerned. These channels can work wonders in your insurance business. As an insurance agent, you can create business pages on these channels. For one, Facebook allows you to create ads and target these to your potential clients. This platform also enables you to post and share relevant content about insurance to spark client engagement.

Also, LinkedIn helps you connect with various stakeholders involved in your business. Not only does it allow you to reach out to clients, but this platform builds your network with medical facilities and health professionals. Lastly, you can create promotional video clips and post them on TikTok.

At this point, you now know how to get more clients for your insurance business. As an agent, consider the digital marketing strategies recommended above, from updating your website to starting a blog to building your network. With all these key strategies, you’ll be surprised at how you can earn more and more clients for your insurance company. Not only will you boost your business profit, but you’ll also help many individuals rise above their unlikely situations through your insurance.